“Improvement to the Top Ad Placement Formula for Google Adwords”???

“Google Adwords is changing how high quality ads are selected for top positions above Google search results.

This is Google’s angle on why they are changing how our ads rank and how much we pay for the top spots. What this statement from Google actually translates into in laymens terms, is another method for them to to artificially raise our CPC ‘s for no apparent reason other than a whim.

https://adwords.google.com/support/bin/answer.py?answer=72795&hl=en_US

To me, seems like just a ploy to trick the poor fools that will pay an already unreasonable amount in some industries, for the top 2 spots, into paying even more than they already do.

Seems like there is an internal campaign at Google to push everyones CPC up. I deal with 3 different reps for various accounts. Each one on a separate occasion in the last 2 weeks, gave me the same pitch about having to raise my CPC becuase of my Quality Score. ‘Oh”, I said to one of them, ” my Quality score is Great on those ad groups?” Her answer was quite amusing! She proceeded to tell me that the Quality Score on the interface is not the Quality Score they use in their Adwords algo. Obviously I was floored, and I asked her to elaborate, but of course she didn’t!

Anyways check out Google’s own words on this and tell me what you think!

https://adwords.google.com/support/bin/answer.py?answer=72795&hl=en_US

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Google gets slammed by Answers.com CEO for screwing up their traffic and revenue!

This is quite interesting!   Default provider of definitions linked from Google results pages, Answers.com, is slamming Google for the so called “Google Dance” Saying its arbitrary changes in its algorithim is causing their traffic to drop substantialy. It has affected them so much, their CEO is making public statments becuase there is speculation that tis drop in traffic on answers.com, substantially decreases their value.  Serious stuff! As much as I hate to say it, I smell a Google revolt coming soon , from the general population. Something like the MS revolt circa Windows 2000.

 http://blog.clickz.com/070803-165023.html

Matt Cutts You & A from SMX 2007

Although I’m a bit late I’m going to be posting alot of the postings and notes posted aroung from SMX. Today is MarketingPilgrim.com notes on Matt Cutts . It really is pretty good , at least its a chance to pick the brain of the SERPS Troll!

 

http://www.marketingpilgrim.com/2007/06/smx-notes-you-a-with-matt-cutts.html

Google Launches Google Print (Beta) again?

Google Print was launched sometime ago with little fanfare, and a very clunky interface, focusing on magazines. It was a FLOP! Now, Google has made an attempt at reviving Google Print, with a sleek new interface thats much more usable and accessible. And a renewed focus on newspapers. Below are some screen shots of the latest interface. It literally has almost every newspaper in the US, From the L.A. Times to the New York Times to the Miami Herald and everything in between. Complete with demographic and circulation information on each paper. I can say from experience in print, that the rates are very competitive. In fact on some sizes, the Google rates were cheaper than the rates the Miami Herald was charging, for the exact same size and section. I’m sure the Miami Herald rep isn’t going to be happy!!!!

” Bad enough print sales are down due to that pesky online marketing, now they are  even taking the little business I have left!!! Dam you Goooooooogle!! Dam Youuuuu!”

Google even has a call reporting feature, which allows for tracking of calls in order to calculate accurate conversions and ROI. COOL!

googleprintscreenshot3.jpggoogleprintscreenshot1.jpggoogleprintscreenshot4.jpg

Origins of steaprok….

I have come to see my SEO/SEM career as a mutation of a very nasty hobby I picked
up as a young teenager, GRaffiti. Seeing the work that I do on sites, my blog
my surname”steaprok”, my info, pop up on the search engines
gives me the same rush I used to gt when I drove benearth
the highway underpass, and I saw in think, dripping black spray paint
“steaprok”. The same rush of adrenaline, and dopamine. Almost
addictive! To know that I can in one way or
another “manipulate” a site or a document, and then watch it pop
up in the first results sometimes within days. So it all makes sense to me why I
continued to us th same tag I used in those days, as my SEO screen name.

Search Engine Consulatation and Training in Miami

I’m happy to announce Subliminal Pixels will be starting up our launching our training services for Florida and select US cities, like N.Y.C., N.J., Atlanta, L.A, San Fransisco and more..

 I have worked on, many sites through out my years in SEM, achieved many #1 listings, achieved great conversion rates and ROI, and have made businesses very successful. I want to be able to offer my services, ideas and training to local businesses, and organizations whom are looking to capitalize on the power of the web. I strongly believe in offering a transparent business model regarding SEO and Online Marketing. All of the info is already out there, so why not put it together in small targeted classes. helping everyone from local mom and pop business  drive traffic to their stores, to mid to large companies looking to harness the true power of the web. I will be setting up various training sessions starting May 1, 2007 , each class will have up-to 30 spots. The schedules and class syllabus will be made available on my site. In addition please feel free to contact me to set up individual, or larger group sessions tailored to your specific industry.

 In addition, If you are interested in joining or learning more about SEO, online mArketing please feel free to contact me as I love to talk shop and share the wealth of info I have amassed

Classes will vary depending on demand, here are some of the topics we will be covering.

Organic Search Engine optimization, Paid Search Marketing Basics ( Google Adwords, Yahoo Search and MSN Adcenter), Social Media , the rise of Web2.0 and how can I leverage them into profit for my business, Paid Search marketing 2 (Campaign Management, landing Page optimization, text ad optimization and top tools for PPC management and implementation), Advertising on Ad networks , Contextual Advertising, And in addition I will be providing preliminary site audits for the participants.

Please feel free to send me an email to discuss your specifc needs.


 

Google Pay Per Action and my opinions!

Well I know I always post about Google, and I cant help it. I deal with them alot. I like them a lot. Yes their a for profit company, yes they can do better regarding click fraud, yes they can be more transparent regarding their algo, but really they do provide us with  a lot of tools and information. In my opinion, they have MS playing catch up! and that’s a first!

Anyhow, I’m signing up for Google Pay per Action  Beta

http://services.google.com/payperaction/

Ill keep everyone posted as to how it works. I’m thinking it might be the best option for my current project at EFlyaway.com.